Martha (Marty) Boal Willis, C ’82, the chief marketing officer for Oppenheimer Funds, will present a lecture on “Going Against the Herd: How We Defied Conventions by Defining Our Brand,” at 4:30 p.m., Wednesday, Jan. 27, in Gailor Auditorium. A reception will follow the talk. Willis is the Babson Center for Global Commerce’s Graham Executive-in-Residence for the 2016 Easter semester.
Willis’ talk will focus on her firm’s 2015 launch of a major rebranding effort that urges investors to focus on long-term optimism other than short-term market negativity. The campaign, called “Invest in a Beautiful World,” stresses the value of long-term global investment.
Willis has a long history of support for the University, including a six-year term on the board of regents, serving as chair from 2009 to 2011. She also chaired the University’s investment committee from 2004 to 2009. Willis and her husband, Bill, are the parents of three children; one, Caroline Willis, also attended Sewanee and graduated in 2011. The Graham Executive Residencies are made possible by a generous gift from Diane and the late Henry H. Graham Jr. For more information go to <www.sewanee.edu>.
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