Out of the Blue Granola, a local product produced by women from Blue Monarch, is featured in the December issue of Country Living magazine. The popular granola was chosen among hundreds of entrants as one of 26 “Pitch Your Product” winners.
Entrants were allowed five minutes to present their products to a panel of judges and the national contest was held in Atlanta.
“We are really excited about this pat on the back for our granola and the courageous women who bake it. Having seen all the other products, we feel very honored to have been chosen as a winner,” says Susan Binkley, who developed the granola as a way to provide employment for Blue Monarch participants. “Because of the publicity, we are already getting lots of orders from all over the country.”
The granola was originally a product of the Blue Chair Bakery, but once the business began to expand, it was split into a separate business, Out of the Blue Granola, which is jointly owned by Binkley and Jimmy Wilson.
In addition to Whole Foods stores in Tennessee and a number of specialty markets and restaurants, Out of the Blue Granola will soon be sold in seven Kroger stores in the state. It can be found locally at the Blue Chair, Piggly Wiggly, Barnes and Noble and Mountain Outfitters.
Each bag of cereal includes a photo of one of the women who baked the granola with her personal story of recovery. And once the women begin earning a paycheck they contribute a portion back to Blue Monarch for the services they receive.
“We call our granola a win-win-win product because everyone gains—especially the customer who enjoys our all natural, hand-baked granola,” says Binkley.
For more information about Out of the Blue Granola, see www.outofthebluegranola.com.
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